A group of smart young students believed that with fresh ideas and tremendous work ethic, they could achieve anything. It was this combination of their core values and great products that formed their passionate mission: To give the consumer a better choice. A selection of products that look better than what you find on any shelf. A collection of lines that are environmentally-friendly so you can make this world a better place through purchasing for your needs. A standard of quality that is top-notch and ideally suited for your high expectations. And an educational element to your everyday pencil or journal so we can make a difference together.